Alternative, Percentage, Time and Sticky Routing.Connecting Gmail/Google Workspace Email.Get a WOZTELL Account and Create Channels.Contact us and we’ll be happy to get you started marketing on WeChat. We also offer online, live WeChat training to help get you acquainted with this important tool. LAT manages WeChat accounts for a number of Canadian companies. Evaluate what you hope to achieve, then determine which approach is best for you. The bottom line? Choosing the right WeChat account for your business or brand takes some understanding of the channel, a close line of sight to your overall objectives, and proper resourcing and planning to make it all work. It all depends on your type of business and what your goals are, and what makes sense in terms of your budget and ability to manage this amazing platform. It might be a good idea to use this type of account to provide customer service, and keep your Official (Service) WeChat account for overall branding and engagement. Maybe! An Individual Account offers more flexibility to post and connect with customers than the Official Account. LAT’s team of Chinese content writers can help! Should I have both types of accounts? Given the huge amount of content competing for readers’ attention, make sure your articles are well written, interesting and graphically appealing. Once done, it is important to optimize the account by building a menu and writing useful content that will be hosted within each tab – a process not dissimilar to building a mini website, in Chinese! Once your account is properly registered and ready to go, it is time to start posting articles for your readers. We usually advise clients to expect a wait time of four to six weeks to get the account registered. They are set up via the WeChat website which can be a challenge as they require you to submit various pieces of paperwork to confirm your company’s identity, and there can be a great deal of back and forth (in Chinese!) with Tencent, the owner of WeChat. Unlike Personal Accounts, Official WeChat accounts cannot be created directly from the App that you download. Post articles up to four times a month (with up to eight articles each time).Share important information (hours, parking, Wi-Fi password, location, etc.).Run marketing campaigns to increase exposure.Through this type of account, a company can:
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For companies that do not have a presence in China, there is only one type of Official WeChat account available to them: the Service Account. It is the best option if you are seeking to expand your reach and develop brand awareness. Issue an unlimited number of messages a month, which can be viewed by your contacts.Īn Official WeChat account will build trust and credibility for your brand.Make and receive payments, through the wallet function.Transfer files (for example, issue tickets or gift cards).Join groups and share information in Group chats.
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One of the first questions our clients who want to target Chinese demographics frequently ask is, “Do I need a Personal or Official WeChat account?”